Adwords Management
What is PPC Pay Per Click Advertising?
PPC is showing paid ads right alongside search engines. PPC is different than SEO as you have more control over over what is being shown on search results. For a better understanding of PPC see the video below. Video is UK based but is universal.
We currently manage multiple Google Adwords accounts. 6 monthly clients and counting. There are two ways in which we help our client's leverage Google Adwords.
- Initial setup fee. We can setup your account, give you a short consultation on how to use it and leave you to manage it.
- Management fee. After the account is setup it can be time consuming and out of the knowledge reach of many to keep their Adword's campaign up to date.
Setup and management includes:
- Geotargeting – targeting ads to certain countries regions
- Keyword research – figuring out what the consumer searches for
- Creating enticing ads up ads with correct landing pages
- Budget recommendation
- Ad bidding (first page bidding strategy)
- Negative keywords selection
- Positive keyword expansion
- Proper account structure
The way our setup and management works is your credit card will be on file with Google and you will always own the account. You will give Top Search Result management access to your account so we can manage it for you. Then if you want to remove Top Search Result from your account you can always do so. You will ultimately have end control over your account at all times. You are only charged by Google for any clicks that your ads receive while showing alongside Google search results.
Besides relieving your headache of setting up and managing the adwords campaigns we deliver:
- Increase clicks
- Improve ad position on search results [improvement of quality score, CTR, page load time, relevancy.
- Decrease costs per click [improvement of quality score]
- Optimize campaign budget [drop under performing keywords, optimize ad groups]
Search is continuously seen as the lowest cost per lead available. You only pay when someone is searching for the services you’re offering.
| Median | Cost per Lead |
|---|---|
| Search | $.45 |
| $.55 | |
| Yellow Pages | $1.18 |
| Banner Ads | $2.00 |
| Direct Mail | $9.94 |
Google Adwords Qualified Individual
Top Search Result has met the requirements from Google as a Qualified Adwords Professional. We have also been managing accounts since 2007 and know the ins and outs of a successful campaign.
New Account - $100 Free Adwords Spending
You may be eligible to receive $100 in Adword's credits if you are creating a new account or if it is less than two weeks old.
