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Online Marketing and SEO Blog
Welcome to Top Search Result's blog. We cover technology, marketing, and of course search engines.
Enjoy.
Google Adwords Qualified Individual - Reporting And Analytics
dawsonrb — January 26, 2012 - 3:19pm
I just recertified as a Google Adwords Qualified Individual. Professionals looking to update and demonstrate search skills to employers can study and certify to become Individually Qualified in Google AdWords. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.
Local Search Engine Optimization
dawsonrb — January 18, 2012 - 6:51pm
Very good starter guide for local SEO. It is very important for businesses to optimize for search results. According to Google, 20% of all searches are related to location! (Source).
ZMOT - Zero Moment of Truth - Is Canada Ready
dawsonrb — January 10, 2012 - 2:17pm
Google has been pushing a new way of thinking in the online marketing world. A "New Mental Model of Marketing" as Google states. You can download a very comprehensive book at their website zeromomentoftruth.com
In essence: "Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase."
Search Is Becoming More Personal
dawsonrb — January 10, 2012 - 2:46pm
This time it's personal...cue action trailer. Search, plus Your world is rolling out now on Google.
"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends."
Can Google + Pages Help Your SEO
dawsonrb — December 19, 2011 - 2:20pm
Companies have apparently been jumping on the Google + social network bandwagon lately in hopes of increasing their search engine rankings in Google.
This is a good video demonstrating what all the Buzz is about.
Top Search Result's - Google Year In Review
dawsonrb — December 16, 2011 - 3:53pm
Google recently released a year in review in terms of search. There are a lot of brands and celebrities that made the list. See how the World Searched with Google's 2011 Zeitgeist below:
For more cool insights check out the Google Zeitgeist website.
The Evolution Of Google Search Engine
dawsonrb — November 30, 2011 - 12:59pm
This is an interesting video on how Google has progressed in the search engine field and their plans for the future. It is important to see how universal search (images, video, etc.) are becoming increasingly significant part of the search engine results. When doing search engine optimization, it is important to realize that not only is every individual page on your website ranked but also your videos, images, and content not even located on your own website.
Google Analytics In Real Life - Online Checkout
dawsonrb — November 21, 2011 - 2:43pm
I'm still amazed out how many companies I talk to who do not have Google Analytics (or alternative) installed or they think they do but they are not sure who (if anyone) is receiving analytic reports.
This video takes a humorous look at experiences your customers may be having using your online checkout. Without proper analytics installed you will not know if you're losing customers in your checkout process.
Visualize Your LinkedIn Connections
dawsonrb — October 28, 2011 - 2:08am
For presentations I often like to showcase my own personal social connections. Saying how many connections you have is just straight up boring and serves little point. But by mapping it out you can really demonstrate the importance of your online network.
Social Media - It’s Not What You Say That Matters
dawsonrb — September 28, 2011 - 1:54pm
