GPS Marketing

I have been skeptical of GPS machines now for a while. Seemed like a waste of money. But the other day I went for a little bit of a road trip (5-6hrs) and must say it does come in handy for driving. What does this have to do with marketing? Well...interesting thing about these machines is the POI or as it took me a few mins to comprehend P.oints O.f I.nterest. Here I was starving and had no idea where anything was.

So I started searching for a McDonalds. wham. Thing drove me straight to the store. Now that's direct advertising. This opens up a whole variety of advertising possibilities. With every cell phone coming with GPS these days the reach of these devices will be large to say the least. If you were a restaurant company and you wanted to be up top on the list of POI you might have to pay in the future. Definitely something I will keep an eye on for the future.