as seen in 
Search Engine Optimization FAQ
- What is SEO?
- Why is SEO so important?
- How long does it take for SEO to kick in?
- Can you guarantee a number 1 position in search engines?
What is SEO?
Search Engine Optimization is the science of customizing elements of your web site to achieve the best possible search engine ranking.
Why is SEO important?
Billions of web pages are indexed, and millions of web pages are being added every day. When searching for any product or service, usually, people go no deeper than 3-4 pages. If your web page is embedded deep in the search results, it is unlikely that anyone will visit your web page. Therefore, you need to improve the visibility of your web site. The answer to this is: Search Engine Optimization.
How long does it take for SEO to kick in?
The amount of time required to see results of search engine optimization work range anywhere from 30 days for existing sites in local or niche markets to 24 months for new websites in a competitive of national/global market.
Can you guarantee a number 1 position in search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web. Beware of any company that does guarantee a number 1 result.
