Top Search Result

Below are numerous search engine statistics to demonstrate the importance of having a business presence on search engines...

• 2007 US Advertising Medium Breakdown
• 2007 World Search Engine Usage By Continents
• 2007 World Search Engine Usage By Providor
• 2004 Cost Per Lead For Marketing Mediums
• Importance of Search Engine Positioning
• 2007 Search Engine Market Share

2007 US Advertising Medium Breakdown

"Major US advertisers now putting sizable chunks of money out of traditional advertising and putting it into online marketing." See our related blog post:Avertising Statistics

Source: Global Insight

2007 World Search Engine Usage By Continents

Search is becoming a universal tool around the world for people browsing the internet.  Table 2.0 below breaks down the search volume by region. Approximately 750 million people worldwide used search for the month of August, 2007 (Endid). 

It is interesting to note that North America is ranked third for continents in terms of search usage.  This is due to its comparatively low population.

World Search Engine Usage By Continents

August 2007

2007 World Search Engine Usage By Providor

2007 World Search Engine Usage By Continents

Search Engine Providor Breakdown

The main concern for businesses is cost. This is why I could never understand the apprehension to use search engine marketing to increase profits. The following table shows how inexpensive a lead is when using search engines.

2004 Cost Per Lead For Marketing Mediums

Cost Per Lead 2004

Importance of Search Engine Positioning

Research has shown that the position of your website on a search result can drastically affect your performance.  Information shows that people rarely go beyond the top 30 search results.  “In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve.”  (WSW)  

If you have ever used a search engine you will know this experience personally.  Further research, reveals that 62% of search engine users click on a search result within the first page of results, and 90% of search engine users click on a result within the first three pages of search results (Yahoo).  

Statistics like these indicate that in order to be seen by the most searchers, marketers need to try to get their listings onto the first few pages of the search results.  This is what Top Search Result can do for you.

Search Engine Market Share Breakdown

Out of all the searches done in the world Google is clearly the favorite for users (see Table 3.0).   Yahoo previously had the crown so it is not impossible for these rankings to drastically change in the next few years.  A merger of two of the smaller companies could create a challenger to Google or the increasing Asian market could  boost Baidu to the number one position.  In the SEM world it is very important to keep track of trends. Top Search Result is always keeping up to date on new industry statistics.

Source: Endid