Top Search Result

Having a great website that people will keep coming back to requires fresh content.  Having a website that search engines keep coming back to requires fresh content.  So guess what...you need fresh content!

Blogs Are Google's Friend

That is why blogs have become  popular, they make it easy to update or create fresh content.  Sites like Active Ran and Realtown are real estate behemoths because users create all the fresh relevant content for them.  It is why I always tell anyone looking to design a website to make sure it has an easy to use blog function.  If not you are really held hostage by website designers who will charge you every time you want to add more content.

Remember good search engine results = content and links.

Easier Said Then Done

Of course always having fresh content can be harder than it sounds, especially if you create quality content.  The problem is that many real estate agents believe that blogging is a waste of time, or they will blog once and then give up.  I often find it hard for myself to keep all my different blogs updated but it’s critical in getting good search engine results. I keep records of where my traffic comes from and the more I blog the more visitors I get and the more clients I sign up.

So all you real estate agents out there remember that fresh content = search engine results AND loyal readers/clients.

Tip: Having set dates for when you create blog posts can ensure that you keep your website up to date.