Google Adwords Qualified Individual - Reporting And Analytics
dawsonrb — January 26, 2012 - 3:19pm
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I just recertified as a Google Adwords Qualified Individual. Professionals looking to update and demonstrate search skills to employers can study and certify to become Individually Qualified in Google AdWords. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.
Certificate of qualification below.
Once qualified, individuals receive a Google-branded certificate and can add their Individually Qualified status to their CV to showcase their AdWords skills and knowledge.
Lack Of PPC Standards
There is not a lot of formal education available for individuals in the online marketing industry especially when it comes to search engine marketing. The Google certification is a great start but it would be nice to have various other degrees/certification etc. available to protect consumers from search marketing companies who are misleading people to make a quick buck.
There is a lot of debate on whether this qualification is necessary. Like anything it does not replace "real world experience" but it does demonstrate professionalism and willingness to stay educated on the Adwords system. I am a little disappointed they have removed the minimum managed spend requirement as it ensured you had at least managed some real money before getting certified.
Do you think it is important to have industry standards for Google Adwords?
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