PPC Management

Pay per click (PPC) is an Internet advertising model used on search engines where advertisers are only charged when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Google Adwords - the most popular form of PPC.

Top Search Result's PPC Philosophy

It isn't our responsibility to just drive traffic to our client's sites instead we have to drive the right traffic through to the right experience at the right moment. We have to help your customers find exactly what they are looking for, and take them through that experience, from a search trigger, to completed action. When customers find our clients our clients see results.

If your hesitant about PPC marketing take a look at it's comparison to traditional forms of marketing.

Cost Per Lead 2004