Top Search Result

Very good starter guide for local SEO. It is very important for businesses to optimize for search results.  According to Google, 20% of all searches are related to location! (Source).

This time it's personal...cue action trailer.  Search, plus Your world is rolling out now on Google.

"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends."

Google has been pushing a new way of thinking in the online marketing world.  A "New Mental Model of Marketing" as Google states.  You can download a very comprehensive book at their website zeromomentoftruth.com

In essence: "Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase."

Companies have apparently been jumping on the Google + social network bandwagon lately in hopes of increasing their search engine rankings in Google.  

This is a good video demonstrating what all the Buzz is about.

Google recently released a year in review in terms of search. There are a lot of brands and celebrities that made the list.  See how the World Searched with Google's 2011 Zeitgeist below:

For more cool insights check out the Google Zeitgeist website. 

I'm still amazed out how many companies I talk to who do not have Google Analytics (or alternative) installed or they think they do but they are not sure who (if anyone) is receiving analytic reports. 

This video takes a humorous look at experiences your customers may be having using your online checkout.  Without proper analytics installed you will not know if you're losing customers in your checkout process.

Below is a recent presentation I gave to a Charlottetown business group.  It was a broad presentation on the world of Canadian Online Marketing.  Let me know what you think! 

Online Marketing Canada

Want some tips on how to drive more traffic to your website or be more search-engine and social networking-friendly? Wondering about how to combine school and business success?

Join TSR's owner: @dawsonrb on The Globe and Mail website for an online discussion.  Feel free to listen to Robert's podcast on how to combine business with school.     

In conjunction with this online discussion, we are currently offering a free trial of our new RapidList service.  Contact us and you will receive $100/free Google AdWords advertising.  No catches.  No credit card information.  Only your website address.

Google Adwords Return On Investment

Online advertising is a critical component to the success of your business. In fact research shows every $1 spent on search advertising (such as AdWords) can return an average of $21.85 in new sales.  

Google Adwords Success Story