Online Marketing
Local Search Engine Optimization
dawsonrb — January 18, 2012 - 6:51pm
Very good starter guide for local SEO. It is very important for businesses to optimize for search results. According to Google, 20% of all searches are related to location! (Source).
Search Is Becoming More Personal
dawsonrb — January 10, 2012 - 2:46pm
This time it's personal...cue action trailer. Search, plus Your world is rolling out now on Google.
"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends."
ZMOT - Zero Moment of Truth - Is Canada Ready
dawsonrb — January 10, 2012 - 2:17pm
Google has been pushing a new way of thinking in the online marketing world. A "New Mental Model of Marketing" as Google states. You can download a very comprehensive book at their website zeromomentoftruth.com
In essence: "Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase."
Can Google + Pages Help Your SEO
dawsonrb — December 19, 2011 - 2:20pm
Companies have apparently been jumping on the Google + social network bandwagon lately in hopes of increasing their search engine rankings in Google.
This is a good video demonstrating what all the Buzz is about.
Top Search Result's - Google Year In Review
dawsonrb — December 16, 2011 - 3:53pm
Google recently released a year in review in terms of search. There are a lot of brands and celebrities that made the list. See how the World Searched with Google's 2011 Zeitgeist below:
For more cool insights check out the Google Zeitgeist website.
Google Analytics In Real Life - Online Checkout
dawsonrb — November 21, 2011 - 2:43pm
I'm still amazed out how many companies I talk to who do not have Google Analytics (or alternative) installed or they think they do but they are not sure who (if anyone) is receiving analytic reports.
This video takes a humorous look at experiences your customers may be having using your online checkout. Without proper analytics installed you will not know if you're losing customers in your checkout process.
Canadian Online Marketing Presentation
dawsonrb — September 21, 2011 - 9:49am
Below is a recent presentation I gave to a Charlottetown business group. It was a broad presentation on the world of Canadian Online Marketing. Let me know what you think!
Globe and Mail Online Discussion
dawsonrb — September 13, 2011 - 9:06am
Want some tips on how to drive more traffic to your website or be more search-engine and social networking-friendly? Wondering about how to combine school and business success?
Join TSR's owner: @dawsonrb on The Globe and Mail website for an online discussion. Feel free to listen to Robert's podcast on how to combine business with school.
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In conjunction with this online discussion, we are currently offering a free trial of our new RapidList service. Contact us and you will receive $100/free Google AdWords advertising. No catches. No credit card information. Only your website address.
Google Adwords Return On Investment
Online advertising is a critical component to the success of your business. In fact research shows every $1 spent on search advertising (such as AdWords) can return an average of $21.85 in new sales.
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