as seen in 
ZMOT - Zero Moment of Truth - Is Canada Ready
dawsonrb — January 10, 2012 - 2:17pm
Google has been pushing a new way of thinking in the online marketing world. A "New Mental Model of Marketing" as Google states. You can download a very comprehensive book at their website zeromomentoftruth.com
In essence: "Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase."
If you're lazy (or just busy) you can watch their Youtube channel which gives you a great overview.
The reason ZMOT really interests me is that I can relate a lot to it. I research everything to a point of overkill before I make a purchase.
Having just moved to a new place, I'm constantly relying on the internet and increasingly my smartphone to provide me of the best places to shop, eat and of course drink.
Question is: Are Canadian Small Businesses ready for this new consumer reality?
What do you think?
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