Fractional paid media leadership

Know what’s working.
Fix what isn’t.
Scale what should.

Senior paid-media expertise for growing companies that need clear direction, hands-on execution, and a relentless focus on measurable ROI.

Book your free 20-min ads sanity check

No prep needed. Just your account and your questions.

$Robert Dawson, fractional paid media operator$

Robert Dawson Paid media operator 15+ years of experience

A focused first conversation

What we can diagnose in 20 minutes

Account structure

We’ll assess campaign and account setup for clarity, control, and scalability.

Tracking gaps

We’ll review conversion tracking and data quality to uncover blind spots.

Wasted-spend patterns

We’ll identify common leaks and inefficiencies that can quietly drain budget.

Scaling constraints

We’ll pinpoint what may be holding back growth and where to focus next.

15+ yearsPaid-media experience since 2007

Hands-on executionStrategy backed by operator experience

Major ad platformsGoogle, Meta, LinkedIn, and Microsoft Ads

US & CanadaServing companies across both markets

Senior support where it matters

How I help

Strategy & planning

Clear paid-media strategy aligned to your growth goals, market, and unit economics.

Launch & scale

Disciplined campaign launches, testing, and expansion across the right channels.

Account rescue

A senior diagnosis of underperforming accounts, followed by a focused recovery plan.

Measurement & optimization

Cleaner tracking, actionable reporting, and continuous improvement focused on ROI.

Clear steps. No theatre.

A focused three-stage approach

Diagnose

Review your account, tracking, and performance to identify what’s working, what isn’t, and why.

Prioritize

Surface the highest-impact opportunities and risks, then create a clear order of operations.

Execute & optimize

Implement the plan, improve relentlessly, and keep decisions focused on measurable outcomes.

Experience that drives better decisions

Senior leadership. Clear accountability.

I’ve worked with startups, scale-ups, and established teams across the US and Canada to plan, launch, and improve paid-media programs.

Detailed case studies available on request

A personal note

Built for teams that want straight answers.

I started TSR to give growth-focused companies access to senior paid-media leadership without the cost of a full-time hire. You’ll work directly with me—no handoffs, no junior layers, and no bloated reporting.

— Robert Dawson

Ready for clarity?

Fix what isn’t working. Build what scales.